If you lead a business
When sales, processes, territories, contracts or costs are not producing the expected result, I bring analysis, priorities and an actionable method.
Discuss your businessBusiness Development · Strategic Advisory · Leadership
Maurizio Cecchini
I help businesses develop markets and sales, improve processes and people, optimise costs and protect what they have built.
An Italian-British entrepreneur and consultant with over thirty years of experience. I step in when a business needs clarity, market insight and a practical, measurable plan for a commercial or organisational challenge.
Rome · London · International markets
Why contact me
If you need a senior profile
For business development, sales and network development, market entry, auditing, customer experience, coaching and learning assignments.
Discuss the assignmentThe first conversation is designed to understand the challenge and establish clearly whether my experience is the right fit.
30+years across sales, business and consulting
IT + UKItalian vision and British method
B2B + B2Cfrom the market to the customer relationship
My starting point
People come before solutions.
I believe a business grows when it truly understands its customers, reads data clearly and enables people to express their abilities. That is why I combine analysis with relationships: numbers, territory, listening and behaviour must all point in the same direction.
Customer at the centre
Not as a slogan, but as the principle guiding offers, processes, communication and service quality.
Soft skills that deliver
Listening, empathy, accountability, communication and trust make every sales technique more effective.
Maieutic learning
I do not deliver pre-packaged answers: through questions and real cases, I help people recognise and use what they already know.
How I work
From the right question to an actionable plan.
The method adapts to each business, but the logic remains clear: understand before proposing, measure before correcting, involve people before expecting results.
Listen
I clarify objectives, expectations and real problems by speaking with owners, customers and operational teams.
Analyse
I read data, KPIs, sales processes, customer journeys, channels, competition and service quality.
Geo-marketing
I connect commercial potential, territories, catchment areas and priorities to focus resources and networks.
Design
I turn the analysis into positioning, procedures, objectives, commercial tools and a measurable plan.
Develop people
I support execution through coaching, maieutic learning and field review until the method becomes autonomous.
What I can do
Different capabilities, organised around one result: making the business work better.
Business development
Positioning, go-to-market, channels and partnerships turned into an actionable commercial plan.
- Strategy
- Market entry
- Partnerships
Sales networks
Network design, recruitment, process, territories, coaching and performance indicators.
- Network development
- Recruiting
- KPIs
Analysis and geo-marketing
Markets, competitors, catchments and territorial data to decide where to invest.
- Market analysis
- Territories
- Planning
Auditing and customer experience
Observe real processes to identify where time, trust and value are lost.
- Customer journey
- Processes
- Performance
Sales learning
Maieutic coaching, real cases and soft skills that turn knowledge into behaviour.
- Coaching
- Soft skills
- Maieutic method
Integrated advisory
One view of contracts, costs, cover and risks to protect the annual result.
- Analysis
- Optimisation
- Monitoring
Market experience
I understand different languages and dynamics. The method remains consistent.
Not a list of companies, but the contexts in which I learned to read customers, products, networks and organisations.
Textiles, fashion and retail
Positioning, distribution, wholesale and retail, international development, agents, buyers and the relationship between product, brand and market.
Furniture and interiors
Experience gained in London and Southern UK across consultative selling, territory management, needs design and customer retention.
Automotive and aftersales
Auditing processes and KPIs, customer journeys, service quality, operational organisation and people development to make aftersales improvement measurable.
Insurance and protection
Needs analysis, advisory, commercial networks, customer care and trust-building in areas demanding clarity and accountability.
Energy, utilities and services
Channel and opportunity development, offer comparison, network organisation and helping customers make understandable decisions.
Workplace safety and business advisory
An integrated reading of business priorities: prevention, organisation, people protection, business continuity and risk reduction.
Integrated advisory
One adviser. One complete view of the business.
I bring to my work the philosophy developed through Pra3sidium: business owners should not have to coordinate disconnected suppliers and contracts. They can rely on one adviser who understands the company, follows its evolution and safeguards the overall result throughout the year.
The goal is not an occasional saving on a single item, but an ongoing balance between cost, protection, efficiency and security.Map
I bring contracts, deadlines, consumption, terms and coverage into one view to reveal the true structure of business costs.
Optimise
I identify overlaps, waste and improvable terms across energy, telecommunications, insurance and business services.
Protect
I check that cover and services match the company's actual risks and needs, avoiding both gaps and unnecessary cost.
Monitor
I follow deadlines and changes over time because people, operations, locations, turnover and risks can evolve month by month.
My ventures
Two initiatives through which I apply the method in day-to-day work.
Professional reference points rather than a client list: they show how I turn capabilities, analysis and people development into concrete activity.
Pra3sidium
Co-founder · Integrated business advisory
A single point of contact coordinating energy, telecommunications, insurance, workplace safety and business services through ongoing analysis, optimisation and monitoring that protects the company and its annual result.
Visit Pra3sidiumAcademia Ars Vendendi
Design · Recruiting · Learning
A laboratory for commercial and people development: needs analysis, profile search, coaching and practical learning that turn objectives and procedures into applicable behaviours.
Discover AcademiaBackground
International experience translated into operating capability.
The best sale does not convince the customer: it helps them understand, choose and trust.
Sales, retail and trade marketing
Learning to read markets and numbers
From field sales to commercial planning, I learned to connect objectives, products, channels, territories and sales-force activity.
London and Southern UK
Managing the customer from listening to continuity
Direct area responsibility, consultative selling, negotiation and service quality in a British context built around method and accountability.
International markets
Building the route into new markets
Analysis, route to market, agents, distributors, retail partners and strategic customers across Europe, the UK, Asia, the Middle East and North America.
Business and consulting
Integrating strategy, processes and people
Today I bring this experience to SMEs, networks and commercial transformation projects, combining analysis, auditing, learning and development.
Contact
Tell me where you want to go. I will tell you clearly whether and how I can help.
It may be a market to develop, a network to build, a process to correct, costs to optimise or people to grow. Send me a few lines about the situation and your objective: we will start with the questions that create clarity.
Emailmaurizio@cecchini.ccWhatsAppMessage me on WhatsAppPhone+39 366 667 7163
Based inRome, Italy · international activity
Italian and British citizen
Insurance intermediary registered with RUI IVASS, Section E · E000745637