Read the starting point
Objectives, offer, customers, competition, numbers, territory and organisational capability.
Business development
Turn a commercial objective into a plan the market can support.
Business development advisory for SMEs, networks and growth projects: positioning, channels, partnerships, priorities and commercial execution.
Let's talkWhen it helps
When a business wants to grow but opportunities, channels and ownership are not yet aligned—or sales do not reflect the potential of the offer, territory or network.
What I work on
Business development
- Value proposition and positioning
- Go-to-market and commercial priorities
- Direct, indirect and partner channels
- Objectives, KPIs and ownership
- Execution plan and progress review
How I work
Analysis, choice and execution.
Choose priorities
Identify where to focus resources, which channels to activate and which assumptions to test first.
Make the plan actionable
Translate strategy into activities, tools, ownership, timing and clear indicators.
Support execution
Review the work in the field, remove friction and transfer the method to the people involved.
Who it is for
Business owners, commercial leaders, SMEs in transformation and companies entering a new market or relaunching an existing network.
Let's talk
Do you have a market to develop?
The first conversation establishes whether the challenge lies in the market, proposition, network, process or execution.